SEO, or Search Engine Optimization, is the process of improving a website’s visibility in organic, unpaid search engine results by optimizing its content and structure. By making a site more appealing to search engines like Google and Bing, SEO aims to increase traffic and rank higher for relevant search queries. Common SEO activities include creating high-quality content, researching keywords, optimizing on-page elements like titles and descriptions, and improving technical aspects like page speed and mobile-friendliness.
What SEO is
- A digital marketing strategy: SEO is a practice used to increase a website’s visibility on search engines.
- For organic traffic: It focuses on improving a site’s ranking for unpaid search results, distinguishing it from paid advertising.
- A combination of activities: SEO involves both the technical setup of a website and the quality of its content.
How it works
- Content and user experience: Creating helpful, keyword-rich content that provides a good user experience is crucial.
- Technical optimization: This includes making sure a website is fast, mobile-friendly, and easy for search engines to crawl and index.
- Keyword research: SEO involves identifying and targeting the search terms people use to find information, products, or services related to a business.
Why it is important
- Drives qualified traffic: By ranking higher for relevant searches, SEO helps attract visitors who are actively looking for what you offer.
- Increases credibility: Appearing at the top of search results builds trust and authority with users.
- Provides long-term value: A successful SEO strategy can drive “free” traffic to your site consistently over time, without ongoing ad spend.
SEO, or Search Engine Optimization, is the process of improving a website’s visibility in organic, unpaid search engine results by optimizing its content and structure. By making a site more appealing to search engines like Google and Bing, SEO aims to increase traffic and rank higher for relevant search queries.